SUPPORT OUR SPONSORS

We partner with a variety of cleantech & sustainability consultants that support us in our strategic marketing, content, and cleantech promotion efforts.

MACON RAINE -- LIFE SCIENCE AND CLEANTECH MARKETING AGENCY

Macon Raine is a B2B marketing agency that helps growth-oriented life science companies and cleantech companies find new customers. Macon Raine can elevate your products and services and turn your brand into a strategic advantage.

ABOUT MACON RAINE, A LIFE SCIENCE AND CLEANTECH MARKETING AGENCY

Macon Raine is a Chicago-based B2B marketing agency that helps growth-oriented life science companies and cleantech companies find new customers. Macon Raine can elevate your products and services and turn your brand into a strategic advantage.


 

A common thread for early stage life science and cleantech companies considering inbound marketing, content marketing and marketing automation is the amount of time needed to complete a project.

We generally hear three things…

We are understaffed – If you’re engaging in content marketing to demonstrate expertise and give your brand a voice, you need to make sure you’ve got the people capable of doing so. Frequently, the companies we speak with are worried that they simply don’t have the people necessary to get the job done, or to do it well.

Our ideas aren’t breaking through – The second issue we run into is idea generation. Companies wonder how in the world they’re going to be able to keep an audience’s attention week after week.

We don’t have time to approve all the content – Though most know that content marketing drives new leads and adds value to the business, they worry that the amount of time required to simply approve content from the agency will be overwhelming.

We won’t lie to you – content marketing isn’t easy. But that doesn’t mean it can’t be done – even with a limited budget and limited time. It also means that the marketing automation tool is seldom the problem. The problem is your content – you don’t have enough good content.

How Content Marketing and Sustainability Relate

Content reuse is an effective, low-resource means of getting the most out of your overall content marketing strategy, and is based on three principles that mirror the objectives of a company built on sustainability:

  1. Reduce. As in, reduce the amount of time, manpower, and resources you need to dedicate to your content marketing.

  2. Reuse. Find ways to take existing piece of content (or strategic insight) and use it on a different channel to encourage consistency in messaging while leveraging existing assets.

  3. Recycle. Seek means of taking ideas and repurposing them into slightly different message presentations to make the most of proven arguments and messages.

 

If you are looking for ways to feed the beast that is marketing automation, send us a note and we’ll send you a presentation that outlines strategies and methods for improving content reuse.